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To combat Hollywood’s frequent typecasting of Hispanics as drug dealers and gangbangers, Pure Flix and the National Hispanic Christian Leadership Conference are teaming up to provide more opportunities for Hispanic actors to star in leading roles in film and TV that better represent the richness of the community.

When asked about the dearth of Hispanics in leading roles in film and television, both in front of the camera and behind the scenes, Pure Flix Vice President of Strategic Alliance, Franklin Santagate, said in an interview with The Christian Post that he believes, “it’s simply because they haven’t had the opportunities, and I also think that they haven’t had the relationships that are necessary. ”

The Annenberg School for Communication and Journalism bolstered this observation in a 2010 U.S. Census report which found that Hispanics purchased 25 percent of all movie tickets sold in the U.S., or $1 trillion in sales, but were represented by only about… [READ ENTIRE ARTICLE BY CLICKING HERE:

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